FANGS FOR THE BEAUTY TIP….

For years snake oil salesmen have peddled phony medicinal potions that would cure everything from shortness to itchy eyelashes…

Now it seems there’s a REAL beauty cream that uses REAL snake oil to work..

Actually, it’s more like snake venom—but it’s close enough for this blog.

Planet Skincare has come up with a wrinkle cream that uses the venom of the Temple Viper snake to “stun the skin” in order to get rid of wrinkles.

As you can read here, the amino acids in the venom block nerve signals telling the muscles to contract, helping to stop wrinkles forming…

And, like any good snake oil—the stuff’s not cheap—selling at about $120 bucks a jar… But it’s slithering off the store shelves as fast as they can stock it.

The makers say it gives Botox like results—without the injection..

SSSSSwell… SSSSSSounds SSSSSSentational …

The Sssecret To Sssmooth Ssskinn ...... | 1:23pm UK, Wed Sept 10, 2008

People will go to any lengths nowadays to retain their youthful good looks - including smearing their face with snake venom.

• Snake venom cream costs £60 a pot.
• Pots of cream containing a synthetic version of the poison of the Temple Viper are going for £60 each.

The anti-ageing moisturiser contains venom to "stun" the skin in the same way a real snake bite would, helping to keep it smooth, according to manufacturer Planet Skincare. The company says it gives "Botox-like results" without needles.
Department store Selfridges began stocking the moisturiser last week and said it was selling 50 pots a day.

The Temple Viper is a distant cousin to the rattle snake found in Southeast Asia.
Amino acids in the venom block nerve signals telling muscles to contract, which helps to stop wrinkles forming.

Products containing snake venom have been used for a few months now in the US," Selfridges' Christine Benson said; "Actresses especially love the effect.
"Unlike Botox it allows the face movement and emotion, but lessens wrinkles and paralyses muscles which cause creases."

Dr Aamer Khan, medical director of the Harley Street Medical Skin Clinic, said:
"This could work for somebody who doesn't want injections."The effects are not going to be as dramatic as with Botox. It will also need to be reapplied as the body gets rid of it quickly."

New bestseller: Snake venom anti-wrinkle cream | 10 Sep 2008, 1329 hrs IST,IANS

LONDON: An anti-wrinkle face cream that mimics the venom of an Asian snake has become a bestseller, Britain's newspaper has reported.

Described as giving "Botox-like results", the 60 pounds (about $100) anti-ageing cream went on sale last week in Selfridges.

It is said to be selling at the rate of 50 pots per day, becoming one of the London department store's most popular skincare products.

The cream incorporates a synthetic version of the poison from the Temple Viper, a distant cousin of the rattlesnake and indigenous to Malaysia.

Amino acids in the venom block nerve signals telling the muscles to contract, helping to stop wrinkles forming.

The active ingredient won the 2006 Swiss Technology Award.

Aamer Khan, medical director of the Harley Street Medical Skin Clinic in London, said: "This could work for somebody who doesn't want injections. The effects are not going to be as dramatic as with Botox. It will also need to be re-applied as the body gets rid of it quickly."

Each 30 ml pot is designed to last about a month. of Planet Skincare daily moisturiser say it "stuns" the skin in a way similar to a snake bite, helping to keep the face smooth. Gwyneth Paltrow is said to be a devotee.

Snake venom' anti-wrinkle cream becomes best-seller.

An anti-wrinkle face cream that mimics the venom of an Asian snake has become a best-seller bBy Graham Tibbetts | Last Updated: 1:49PM BST 09 Sep 2008

The makers of Planet Skincare daily moisturiser say it "stuns" the skin in a similar way to a snake bite, helping to keep the face smooth. Gwyneth Paltrow is said to be a devotee.

Described as giving "Botox-like results", the £60 anti-ageing cream went on sale last week in Selfridges.

It is said to be selling at the rate of 50 pots per day, becoming one of the London department store's most popular skincare lines. The cream incorporates a synthetic version of the poison from the Temple Viper, a distant cousin of the rattlesnake and indigenous to Malaysia. Amino acids in the venom block nerve signals telling the muscles to contract, helping to stop wrinkles forming.

The active ingredient won the 2006 Swiss Technology Award.

Dr Aamer Khan, medical director of the Harley Street Medical Skin Clinic in London, said: "This could work for somebody who doesn’t want injections. The effects are not going to be as dramatic as with Botox. It will also need to be reapplied as the body gets rid of it quickly."

Snake venom face cream becomes best-seller in battle against wrinkles | By Daily Mail Reporter | Last updated at 10:35 AM on 09th September 2008

A £60 jar of face cream made with the venom of an Asian snake is being billed as the latest antidote to wrinkles. The makers of Planet Skincare anti-ageing daily moisturiser claim their synthesised viper venom "stuns" the skin in the same way a real snake bite would, helping to keep it smooth. They say it gives "Botox-like results" without needles.

It went on sale in Selfridges last week and is selling at the rate of 50 pots a day. Staff say it is their best-selling premium skincare product. The key ingredient is a synthetic version of the poison of the Temple Viper, a snake common in Thailand. Amino acids in the venom block nerve signals telling muscles to contract, which helps to stop wrinkles forming.

Christine Benson, of Selfridges beauty, said: "Products containing snake venom have been used for a few months now in the US, actresses especially love the effect. "Unlike Botox it allows the face movement and emotion, but lessens wrinkles and paralyses muscles which cause creases."

Dr Aamer Khan, medical director of the Harley Street Medical Skin Clinic, said: "This could work for somebody who doesn't want injections. "The effects are not going to be as dramatic as with Botox. It will also need to be reapplied as the body gets rid of it quickly."

Dr Dominic Williams, an expert on pharmacology at Liverpool University, said: "This product may have an effect but would need to be used frequently."

Face cream with snake venom is best-seller | Mark Blunden 09.09.08

A £60 jar of face cream made with the venom of an Asian snake is being billed as the latest antidote to wrinkles. The makers of Planet Skincare anti-ageing daily moisturiser claim their synthesised viper venom "stuns" the skin in the same way a real snake bite would, helping to keep it smooth. They say it gives "Botox-like results" without needles.

It went on sale in Selfridges last week and is selling at the rate of 50 pots a day. Staff say it is their best-selling premium skincare product. The key ingredient is a synthetic version of the poison of the Temple Viper, a snake common in Thailand. Amino acids in the venom block nerve signals telling muscles to contract, which helps to stop wrinkles forming.

Christine Benson, of Selfridges beauty, said: "Products containing snake venom have been used for a few months now in the US, actresses especially love the effect. "Unlike Botox it allows the face movement and emotion, but lessens wrinkles and paralyses muscles which cause creases."

Dr Aamer Khan, medical director of the Harley Street Medical Skin Clinic, said: "This could work for somebody who doesn't want injections. "The effects are not going to be as dramatic as with Botox. It will also need to be reapplied as the body gets rid of it quickly."

Dr Dominic Williams, an expert on pharmacology at Liverpool University, said: "This product may have an effect but would need to be used frequently."

Gok Wan - He is the best friend that every woman wishes they had as his style advice and beauty tips are honest but gentle.

Unforgettable Image are proud sponsors of the How to Look Good Naked feature in At in At home® magazine Watch out for Gok in At home® magazine this year, he is taking control of the whole magazine with features about Eating to look good, Healthy Living, Style and Beauty, and of course Looking Good Naked.

Planet Skincare was delighted to be invited to sponsor the Looking Good Naked section of the magazine..

At Home with... Gok Wan will look at how you can make yourself look and feel better from the inside out, with features on healthy eating, exercise, make-up, beauty and style tips as well as confidence boosting tricks that will have you strutting up that high street with a spring in your step.

Selfridges, the World’s Number One Beauty Hall, exclusively launches Planet Skincare, the ground-breaking Kent-based cosmetics range designed to rival the effects of the beauty treatment, Botox™, in stores August 2008.

The range: Planet Skincare Instant Firming Serum (£75.00)
Combines today’s technology with four powerful active ingredients. The stand out ingredient is Pepha-Tight, a unique algae-based skin tightener which tightens the skin immediately.

At the same time, it provides long-term effect by increasing the formation of collagen-1 to visibly smooth lines and wrinkles giving skin a tighter and firmer appearance. Pepha-Tight also acts preventively as a protection shield against oxidative stress.

The serum’s other main ingredients include Aloveria which softens and soothes the skin with essential vitamins and minerals, Pentacare-NA which smoothes fine lines and wrinkles and Idinyl LS, an exotic Indian plant which protects and repairs sensitive skin.

Planet Skincare Anti-Ageing Daily Moisturiser (£60.00)
The star ingredient, Syn-ake, is the winning innovation at the 'Swiss Technology Awards 2006'. Syn-ake is synthetic snake venom engineered to mimic actual snake venom for use in anti-age skin care in an attempt to reduce muscle cell contractions that cause wrinkles, and in doing so, provide Botox™ like results without an injection.

The venom in the Temple Viper (distant cousin to the rattle snake found in southeast asia), its paralytic properties for use in cosmetic applications, and narrowed it down to a combination of three amino acids bound together that inhibit, or block, the signals to the muscle to contract.

In detail, the clinical tests showed that a smoothing effect was measured in 80 per cent of volunteers, while an anti-wrinkle effect was demonstrated in 73 per cent of the volunteers over a 28 day period.

The ingredient won the 2006 Swiss Technology Awards for its innovation and technical capabilities. Planet Skincare's products are paraben free and are not animal tested.

Other ingredients of the moisturiser include passion flower oil, rose flower water, mango, calendula oil, jojoba and vitamin E acetate.

- Ends -

Selfridges stockist: www.selfridges.com
For more information, images and samples please contact Dixon Clark on either;

tel: 020 7318 3987 or email dixon.clark@selfridges.co.uk

Syn-ake is a synthetic snake venom engineered to mimic actual snake venom for use in anti-age skin care in an attempt to reduce muscle cell contractions that cause wrinkles, and in doing so, provide botox-like results without an injection.

Syn-ake is described as an 'anti-wrinkle peptide' found in some of the top anti-age products on the market today. the venom in the Temple Viper (distant cousin to the rattle snake found in southeast asia), its paralytic properties for use in cosmetic applications, and narrowed it down to a combination of three amino acids bound together that inhibit, or block, the signals to the muscle to contract.

Their active ingredient and findings won the 2006 Swiss Technology Award.

... end ...

Gwynnie’s youthful glow isn’t only down to a macrobiotic diet.

The baby-faced beauty says no to Botox™, but isn’t averse to beauty products with similar muscle-relaxing properties. Syn-ake is a synthetic venom with the paralysing effect of snake poison to help smooth out wrinkles around the eyes, mouth and forehead.

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Actress Gwyneth Paltrow is taking no chances when it comes to caring for her skin.

The 34-year old is said to use products containing snake venom as part of her regular skin care routine. The Academy award-winning Paltrow has starred in movies such as Shallow Hal, The Talented Mr. Ripley and Sky Captain and the World of Tomorrow.

She will also be in the much anticipated Iron Man movie which will be released in 2008. The mother of two is married to Chris Martin, British rock musician of the band Coldplay

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Launching in the UK (wonder if it will be available in the US any time soon), this product claims to be a: A True Alternative to Botox™.

Like Botox™, certain Planet Skincare ingredients blocks neuro-transmuscular contractions which cause facial tension, also;

• Visibly reduce Lines & Wrinkles in just 28 days!
• Powerful antioxidants that help skin cells remain healthy and protect against ageing
• 52% Wrinkle Reduction
• 82% Smoothing Effect
• Rejuvenates collagen in the skin
• Provides essential skin nutrients
• Free of parabens that can dry or irritate skin
• Not tested on Animals
• Allergy Tested

Planet Skincare is currently one of the only anti-ageing products currently available on the market with a 52% reduction in lines and wrinkles. It is currently one of the only products to use Syn-ake.

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We've got used to the idea of injecting our faces with a form of botulism poisoning.

But would you want to freeze those wrinkles with a synthetic form of snake venom?

Syn-ake is the skin care sensation sweeping the States. Kent-based cosmetics company Planet Skincare (www.planetskincare.co.uk) have this new anti-ageing daily moisturiser in stock.

Designed to rival the effects of Botox, but without the need for needles, it is said to mimic the paralysing effect of snake venom. British actor Ben Kingsley is already reported to be a fan, along with American stars including Gwyneth Paltrow.

Syn-ake works in a similar way to Botox, blocking the neuromuscular contractions that cause facial muscle tension. Wrinkles are visibly reduced when face muscle contractions are 'frozen'. Clinical trials show that the moisturiser provides an 82% smoothing effect and a 52% reduction in lines.

Other ingredients include passion flower oil, rose flower water, mango and calendula oil.

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